Good packaging depends on four main factors: Protection, Attraction, Information & Differentiation

Embracing these four themes in each packaging design opportunity.

GelSight Mini Packaging

For GelSight’s entry level product, I designed an entire open box experience from layout through to materials and manufacturing: all packaging design, material choices, sources, manufacturing processes.

The design aim for the packaging: to operate at a minimal cost while still presenting the device in a unique, intuitive, facile, and elegant manner. I created four simple cut outs which visually linked shape to what they hold. The case itself was chosen for its material quality and cost.

Mini Replacement cartridge packaging

Images of initial prototype: cost ~$1. Incorporating feedback, case finalized in aluminum, with labels connecting the user to the store to purchase additional.

Mobile Series 1 & 2 cartridge cases

GelSight high volume product for the mobile probe is replacement cartridges. I designed cartridge cases for both the Series 1 and Series 2 devices and packaging enabling them to be batch purchased.

Batched cartridge packaging

Designs for batched shipping utilized steel rule dies to cut through cost efficient open cell foam. They functioned well, feedback indicated that where we produced these in-house, the process needed to be less labor intensive and more operator friendly. The concept then pivoted to achieve these goals, as well to moving to transparent material to present the product “in case” in a more elegant manner.

Final design packaging saves money, presents the user with a more “cassette-like” package, which enables them to see stock on hand, is more lab-friendly, uses less material, and optimizing recyclability.